| Why are so many companies utilizing network | | | | of work searching for the same kind of job their |
| marketing as their chosen method of marketing? | | | | former employer just eliminated in another company |
| Simply stated, it's more efficient! They do not pay | | | | that just hasn't yet streamlined. This is postponing |
| for marketing, distribution or sales until after the sale | | | | the inevitable. In fact, 47 percent of the companies |
| is made and the product is delivered. Compare this to | | | | that made up the Fortune 500 in 1980 are no longer |
| traditional marketing where a company can spend | | | | in operation today which represents a net loss of |
| millions of dollars on advertising, as well as all costs | | | | more than five million jobs! |
| associated with an employee based sales force such | | | | Technological advances affect the workforces of |
| as benefits, support staff, communication, travel and | | | | entire industries. One example is the vinyl record |
| office, before any product is sold. Charles Givens, | | | | business. In 1985 vinyl records supported a $24 billion |
| financial expert and best selling author of Wealth | | | | a year industry. Today it is all but extinct having been |
| Without Risk, points out that 80 percent of the cost | | | | replaced with producers of cassette tapes and |
| of getting a product to consumers today is the result | | | | compact discs. The steel and copper industries have |
| of marketing expenses. Companies are looking to | | | | suffered with the advent of new plastics and alloys. |
| move their cost as close to the point of sale as | | | | The functions computers are able to execute have |
| possible. | | | | caused the replacement of millions of workers. |
| Network Marketing companies replace traditional | | | | Robotic technology similarly has taken its toll in the |
| advertising and marketing costs with sales | | | | workplace. |
| commissions to the independent representatives, paid | | | | One robot can replace twenty human workers and |
| after the product is sold. In her best selling book, The | | | | extinguishes the need for companies to pay |
| Popcorn Report, Faith Popcorn explains additional | | | | exorbitant amounts in employee benefits. Man Power, |
| societal trends driving the success of Network | | | | Inc., a temporary service, is now one of the largest |
| Marketing. Her book describes consumers as having a | | | | employers in the world because companies are finding |
| desire to "cocoon" and stay at home. She believes | | | | it less expensive to hire temporary employees and |
| they wish to avoid crowded malls and traffic jams, | | | | avoid paying benefits to permanent employees. |
| and are looking for the convenience of direct delivery | | | | There is no security in the changing work place. |
| of the product that Network Marketing provides. | | | | Network marketing on a part time effort can provide |
| Advertising Age magazine states the | | | | a financial cushion of residual income to protect |
| recommendation from a friend is the most powerful | | | | oneself from such events. A recent Wall Street |
| form of advertising. | | | | Journal survey found that 80 percent of the |
| This is what Network Marketing is all about! | | | | workforce wants to own their own business and 40 |
| The changing workplace has demonstrated there is | | | | percent surveyed would like to work at home. This is |
| no security in the traditional corporate structure and | | | | exactly what network marketing provides. People are |
| career path. In the United States over 4000 jobs are | | | | searching for ways to build a future that develops |
| lost each day due to downsizing. Automation and | | | | leadership and provides a balance in their lives for |
| technological advances are streamlining business and | | | | their families and each other, without sacrificing their |
| changing entire industries. Millions of people will be out | | | | sanity in the process. |