What We Can Learn From Companies Facing Outsourced Competition

A recent article on company behind the one of thenew ways of doing the work you've always done.
worlds most popular flashlights outlined some of theJust think how much more successful any of us could
challenges companies face when trying to bebe if we simply challenged ourselves to do what we
competitive, particularly in a global marketplace.already do, better. Here's a quote from the owner,
The story is a classic"You have to invent it, design it, and prove it works,
"pull-yourself-up-by-your-bootstraps" tale of Americanand then you have to automate it," he says. And
entrepreneurship. And while it is a warm tale, it alsothen, "there are glitches to work out."
highlights the challenges of being in manufacturingFor inventors of all shapes and sizes, that's a perfect
when it seems everything can be made cheaper andsummary of the process, and that statement
faster in China. Like many companies, the referencedreflects exactly what it takes to turn a garage or
manufacturer has had to develop ways to staybasement shop invention into a product or tool that
relevant and competitive, while still retaining thebrings in sales and transforms a hobby into a
values that made the company strong to begin with.business.
As a designer and manufacturer of customIt's nice to see that same sentiment in a company
machinery, and helping inventors bring their productsthat has been so successful over the years. I take
to life, I enjoyed reading about the owner's approachpride in helping companies automate their
to business. He is constantly striving formanufacturing, assembly or quality assurance testing
improvements in automation and work flow to getprocesses, and this is a perfect example of what I
the most possible speed and efficiency. The articletell our clients all the time. Whether it's to save
states, "[He] is obsessed with upgrading automationmoney, increase speed and efficiency, or just stay
and fine tuning work flow in the plant to wring outcompetitive with a changing world market, you have
speed and efficiency - the only way, he says, thatto constantly challenge your own ways of thinking,
he can compete with imports from China where laborand look for improvements, even if they are just
is so much cheaper. The company has invested tensincremental and don't change the finished product.
of millions in automation against pressures to goSometimes improvement isn't about the product, it's
overseas - a strategy that has worked remarkablyabout improving the process. How have you
well..."challenged your approach lately?
I love that -- investing in talent and coming up with