| It is estimated that Americans spend $11 billion | | | | over the years. So let's just say that we are "only" |
| (That's a B - Billion) a year on self-help products - | | | | spending $411 billion a year on SHELF-help products. |
| everything from books to DVDs to diet pills - while | | | | Now, think about this in even more concrete terms: |
| American companies spend over $400 billion a year | | | | How much money have you spent on SHELF-help |
| on professional development programs for their | | | | products in the last year, two years, five years? |
| employees. | | | | If you're like most of the people who come to my |
| Personally, I think those are very LOW estimates; | | | | seminars and mentorship programs, that number is |
| especially when you consider all the weight-loss | | | | anywhere from $1,000 to $50,000...and up. (I've had |
| programs, exercise equipment, business books, and | | | | people come up to me in my seminars, some in |
| everything else you could put in the category of | | | | tears, and tell me that what I shared with them in 30 |
| "self-help". | | | | minutes saved them over one million dollars.) |
| Yes, I know there are a lot of other, fancier terms | | | | So, are you using the "self help" information products |
| for this category: personal growth, self-improvement, | | | | you purchased in the past? Or, are you allowing it to |
| professional development, etc. But for now, let's just | | | | be "shelf help" and collect dust on your bookcase? |
| agree to call it "self-help", OK? | | | | In the next article, I will explain the number one |
| Actually, I call most of this information SHELF-HELP - | | | | reason why most people struggle in life and business, |
| because that's where most of it goes - on the shelf | | | | and no, it's not what you've been told. |
| along with all the rest of the stuff you've bought | | | | |