| Most real estate websites are a great big waste of | | | | 90% / 10%, where the top 10% of agents outsell |
| time. | | | | the other 90%. Fortunately, this is very easy to fix - |
| There are 3 crucial mistakes agents make when | | | | you just need a sequential autoresponder tied to a |
| considering real estate websites: Not properly using | | | | "bait / response" system. Like a 1-800 call capture |
| lead capture and automated followup, not using | | | | system, a good autoresponder setup will grow your |
| video, and re-inventing the wheel. | | | | email list by leaps and bounds while creating a system |
| Let's take these one at a time. | | | | that the best leads automatically come forward and |
| First, let's face it: if you're a real estate agent, you | | | | ask for help, like cream rising to the top of milk. |
| pretty much sell the same service as 99% of all | | | | People who decide to sell a home often start with |
| other real estate agents in the USA. Sure, I know... | | | | "how much can I get" and then to deciding who the |
| your "service sets you apart" or you focus on | | | | best agent is for their needs. Home-buyers just start |
| high-end homes, or some other niche - but at the | | | | with looking at listings, even though they really should |
| core, you help people buy and sell real estate. Why | | | | start with getting pre-approved for a mortgage. |
| then do so many agents when considering real | | | | The options for real estate websites are many, but |
| estate websites want to put in all this work | | | | few have all the ingredients you need to dominate |
| customizing it or agonizing over making the right | | | | your area. One new concept is what's essentially a |
| decision? Or spend hours writing custom content? | | | | marketing co-op. Imagine having a mastermind group |
| Don't get me wrong, I know the importance of | | | | that gives you an exclusive territory, and therefore |
| branding and separating from the competition. That | | | | everyone can really pitch in to work and promote |
| said, there are systems that are very plug-and-play | | | | the site. One of the biggest flaws in nearly all real |
| and do an excellent job for you - provided you | | | | estate websites is that each agent is working hard to |
| search for the other two criteria. | | | | promote their site, but the most valuable keywords |
| Mistake #2 is not using video. These days, it's not a | | | | are extremely competitive, and therefore dominated |
| fancy bell or whistle - it's a way to quickly, | | | | by the "big guys", i.e. media companies or a few |
| effectively deepen your engagement with a potential | | | | top-performing agents who have the budget for a |
| client. If that contained a bit too much biz-speak, it | | | | tech staff. |
| means that video gets your potential client interested | | | | Instead of investing into your own system, pooling |
| faster, and gets them to spend more time on your | | | | many agents together, along with a multi-user blog |
| site, and they're 300% to 400% more likely to | | | | can result in rapid dominance of very high-traffic |
| contact you (which, if done right, means they | | | | keywords. While this means you have less of your |
| become a lead). | | | | own unique branding, it also means you get a much |
| Last, over 60% of sales happen after the 5th | | | | better result in a lot less time and money. Frankly, |
| contact, but only about 11% of agents follow up | | | | your clients won't really know the difference, |
| more than 5 times. What does this mean? The classic | | | | provided you have exclusive territory and some |
| 80/20 rule, which in real estate websites, is more like | | | | video branding so they get to see you and hear you. |