| The common perception among marketing managers | | | | marketing sales team armed with a list of 150 target |
| at relatively smaller companies is- we are too small to | | | | accounts and 300 decision makers, the answer to |
| think about marketing automation or implementing a | | | | this question is a big YES. Let us understand it with |
| lead nurturing program. Many a times, it is difficult to | | | | the help of an example- If email are sent to all the |
| break this perception although there are solutions | | | | 150 target accounts, it is still very much possible to |
| available which suit the needs of smaller companies. It | | | | keep a track on the response and study their level |
| is very common to hear thoughts like " we are | | | | of interest. Personalized emails can be send and |
| interested in setting up lead nurturing program but | | | | according to the interest levels we can get in touch |
| we just have about 100 inbound leads in a year" or " | | | | with the prospect or even not connect them till they |
| we don't have the budget to invest in marketing | | | | are ready. It's an effective way to keep in touch |
| automation technology so we will stick to email for | | | | with your prospects who are not yet at the buying |
| the time being. If you believe in the same thought - I | | | | stage of the cycle. |
| differ to this idea of lead nurturing being exclusively | | | | So why does many believe that it's out of reach or |
| for the big guys. | | | | they are not big enough to make use of something |
| It is true that a large company with thousands of | | | | like this? Is it the budget? Many of us read about |
| leads from different sources needs some form of | | | | how global giants managed to drive millions by |
| marketing automation to find which ones are ready | | | | nurturing their large databases, it doesn't mean it is |
| to be engaged. The lead nurturing program is capable | | | | out of reach or expensive. It should be accessible |
| to deal with individual lead level. The question which | | | | and coast effective to both big and small companies. |
| pops up- can lead nurturing help to a one man | | | | |