| As the internet evolves, so does the way insurance | | | | - Camtasia, produced by TechSmith, can be used to |
| agents are marketing their agencies. With online video | | | | record on-screen videos. This software, priced at |
| viewers reaching hundreds of millions on sites like | | | | around $300, gives the video producer several tools |
| YouTube and the ease of including videos on | | | | at their fingertips to create easy-to-follow online |
| websites and blogs, more and more savvy insurance | | | | demonstrations. PROMOTING your video |
| marketers are making the most of a new way of | | | | Once your video is produced, it is time to show off |
| interacting with potential clients and customers. | | | | your new video. While there are literally hundreds of |
| WHY create a video | | | | internet sites you can post your video on, below is a |
| - Visual - Videos make a personal and emotional | | | | good place to start. To your online traffic, be sure to |
| connection that can easily be lost in a textual | | | | include a link back to your website from other sites. |
| environment. | | | | - Website - Add your video to your website. |
| - On Demand - Unlike the traditional sales pitch, online | | | | - Blog - Most blogging sites will let you embed a |
| video is available anytime, 24/7. | | | | YouTube video. To maximize your exposure, be sure |
| - Magnet - Video can give a website a "WOW" | | | | include text about the video. |
| factor that keeps your visitors on your site longer. | | | | - YouTube - sign up for a free YouTube channel to |
| HOW to create a video | | | | upload an unlimited amount of videos. YouTube |
| The perception of video now is more personal than it | | | | videos can be no more than 10 minutes in length; |
| was years ago. Your video does not have to be the | | | | however, by creating a playlist, you can link to part 2, |
| best quality as long as it delivers the message | | | | 3 and so on of a video. |
| effectively. With only a nominal investment in a video | | | | - Facebook - If you have not created a Facebook |
| recording device, you could be on the path to | | | | page for your agency yet, we highly recommend |
| creating your online video library. | | | | you do. It is a great way to connect to current |
| Editing your video | | | | customers and brand your agency with new |
| - Windows Movie Maker is free video editing | | | | prospects. Linking to a video on Facebook is simple |
| software included with the Windows Vista and 7 | | | | and viewable by anyone that Likes your Page. |
| operating systems. | | | | - Twitter - post a link to your video on your Twitter |
| - YouTube recently added a new online editor for | | | | account. |
| videos posted on their site. | | | | |