Durables to Disposables - Are We Ready For a Phase Change?

The worldwide nonwoven industry has grown* Population growth and increase in middle class
steadily at about 7.5% per annum in tonnage in thedisposable income
last decade. While the nonwoven industries growth in* Low cost skilled labor
North America, Europe and Japan has slowed with* Ability to cater to the value chain
maturity, these countries are still growing at 5% per* Growing domestic retail market
annum. A significant portion of worldwide nonwovenWeakness:
expansion is due to the rising demand for theseSome of the major weaknesses for Indian
materials as emerging economies like Asia expands.nonwovens industry are:
India and China are the key players contributing to* Textile industry being fragmented to less of
this growth.organized and more unorganized sector.
India has a huge opportunity to capitalize on much* Low productivity and cost competitiveness
larger portion of this growth. Government of India* Obsolence in technology
emphasized the promotion of all steps of the textile* Lack of product knowledge and expertise.
industry, especially by paying attention to theIn an Interview with Mr. G Ravishankar, an expert
innumerable use of nonwovens in unnoticedNonwoven consultant from India, he tried to portray
applications. Indian industry is starting to expose itselfthe current scenario of Nonwovens industry in India
to international trends by inviting foreign players towith some future forecast statistics to have a
partner with entrepreneurs in India. As nonwovensguideline for entrepreneurs and new entrants into this
and technical textiles have been considered to be theemerging field.
most promising and dynamic segment of the textileQ. How do you see the future of Nonwovens in India
industry, the demand and consumption of nonwovensfor next 10 years? Give us some facts and figures
and technical textiles will grow enormously in the nearfor the same?
future.A: The current Indian production levels in Nonwovens
The questions that come an individuals mind is thatare miniscule by developed world standards. I expect
"Is India the next booming market for nonwovens?the production level to touch 1.0 million tons in ten
Will India be reaching the new horizons in nonwovensyears which would mean a very high growth rate.
and technical textiles?The nonwovens consumption is directly related to
Strength:economic development and per-capita income of the
With a large textile manufacturing base and technicalpopulation. As over 60% nonwovens usage is in
manpower, India has the potential to become thedisposable products, the availability of surplus income
leading exporter of various nonwovens and technicaland increase in hygiene awareness are important
textile products. The promotion of nonwovens infactors for growth. Current nonwoven production
India is promising in healthcare as traditional textileslevel is only about 70,000 tons per annum which was
are replaced with single-use disposables, improvingthe same level in China, fifteen years ago. China
agriculture for better crop protection and intoday is producing over 1 million tons of nonwovens.
geotextiles to meet increasing needs in infrastructureWith more emphasis on renewable raw materials like
and the possibility of controlling floods. The majorcotton and viscose for disposable nonwovens, many
strength for Indian Nonwoven industry is listed below:European and American manufacturers are expected
* India is one of the largest producers of natural andto set base in India due abundance of these two raw
manmade fibresmaterials in India.