| There is heavy competition out there from other | | | | bucket with champagne glasses and a bottle of |
| dealers and independent service shops. With all the | | | | sparkling cider, cheese and crackers, and some |
| money dealers spend to attract and keep customers, | | | | mouthwatering truffles can be found for between |
| a gift is a small and very effective investment that | | | | $50-$75 . You could include any promotional items or |
| speaks directly to your customer base on an | | | | even a "gift certificate" saying their first oil change is |
| individual level that is not easily forgotten or ignored. | | | | complementary. Here is an opportunity to ensure |
| Many new car dealerships know that a gift basket or | | | | your client comes back to you for service. Your gift |
| gift to a new buyer makes sense. It's a pleasant | | | | provider can make recommendations to fit both the |
| introduction to your company and improves their | | | | occasion and your budget. Ribbons can be imprinted |
| overall experience. However, there are other | | | | with your company name and logo to keep your |
| opportunities for using gifts to build relationships. | | | | name in front of the client. Some lower end items |
| Some examples: a service customer who had a bad | | | | might include: chocolate molded to say "thank you |
| experience, a sales customer celebrating their yearly | | | | from ABC Dealer" or a gourmet cookie or cake tin |
| purchase anniversary, and your top twenty most | | | | with your company name and logo on the cover. |
| loyal owners who spend a lot over a long period of | | | | A small, local gift company, rather than a large chain |
| time. The latter are a group that are already spending | | | | or discount store, can serve you better for several |
| money at your store. They do not need deep | | | | reasons: |
| discounts to keep coming back, but they would | | | | - Giving a stale or poorly presented gift will have the |
| appreciate and respond well to a small token of your | | | | opposite effect |
| appreciation. The disgruntled service customer is likely | | | | - Better service and face to face meetings as |
| to fill out a customer satisfaction survey. Why not | | | | needed |
| surprise and delight with an unexpected gesture of | | | | - Custom gifts and fresh ideas |
| goodwill once their problem is solved? Product | | | | - These are creative people who use gifts to market |
| problems or mishaps may be beyond your control, | | | | their own business - pick their brains for ideas on |
| but you can fix the relationship. As for the sales | | | | how to use themes, tag lines, tie into your |
| customer who already owns the car, keeping that | | | | advertising, give-aways for local marketing events, or |
| relationship going will increase the likelihood of that | | | | how to use unusual holidays such as Valentine's Day |
| customer buying his or her next vehicle from your | | | | to say "We love our customers" |
| store. Even a good wholesale parts buyer could be | | | | - Unique products created just for you |
| rewarded for coming to the dealership instead of | | | | - All the extras that make a gift special - hand-tied |
| ordering parts online or from the independent down | | | | bows, personalization, beautiful wrapping |
| the road. | | | | - You'll save on shipping and delivery costs If you |
| The gifts you choose don't have to break the bank | | | | have questions on this subject, please feel free to |
| to be effective. For a new buyer, an elegantly | | | | Email Me. |
| decorated congratulations gift basket or champagne | | | | |