| Farmers are typically early adaptors of new | | | | The average farmer needs to factor in dozens of |
| technology, especially tools that enable them to save | | | | variables to create a complete overview of the farm |
| money and increase overall profits. So it's not | | | | operation. Smartphone AG apps make this much |
| surprising that as smartphone apps migrate from the | | | | easier. In addition to being able to send commodities |
| era of cute games into fully interactive databases | | | | pricing and breaking news to the producer, having |
| that are functional and extremely user-friendly | | | | both historic and up-to-date information in the palm |
| Agribusiness would be on the leading edge. | | | | of his hand allows the farmer to make much more |
| A good AG app runs quietly in the background of the | | | | informed decisions on marketing his grain |
| farmer's everyday life, but is at the ready to be used | | | | One of the first mobile Android AG apps on the |
| to help him in his daily tasks. One of the biggest | | | | market is Farmer's Partner. Android apps are popular |
| challenges each farmer faces is decisions related to | | | | with many farmers because Verizon coverage |
| marketing his grain. Small decisions on cash price, | | | | typically reaches more rural areas than other mobile |
| delivery period, who the grain buyer is, as well as | | | | phones. |
| basis and offset can dramatically affect a farm's | | | | As the adoption of smartphones continues to |
| profit and loss. | | | | increase among farm producers we'll no doubt see |
| Of course, traditional costs for fertilizer, land, | | | | many apps serving the AG market and today's |
| irrigation, seed and fuel always need to be applied to | | | | farmer. |
| the farming operation. | | | | |